Privacy Policy
What Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some cookies placed on your device. During your visit, we also collect information about the pages or products you view, the websites or search terms that referred you to the Site, and how you interact with it. We call this automatically collected data “Device Data.”
We collect Device Data using the following technologies:
- Cookies: data files placed on your device or computer that often contain a unique anonymous identifier. For more information about cookies and how to disable them, visit: http://www.allaboutcookies.org
- Log files: track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referral/exit pages, and dates/times.
- Web beacons, tags, and pixels: electronic files used to record information about how you use the Site.
When you make or attempt to make a purchase on the Site, we collect certain personal information, including your name, billing address, shipping address, payment information (e.g., credit card numbers), email, and phone number. We call this information “Order Data.”
When we refer to “Personal Information” in this policy, we mean both Device Data and Order Data.
How We Use Your Personal Information
We use Order Data primarily to process and fulfill orders on the Site (including processing your payment information, managing shipping, and issuing invoices or order confirmations). Additionally, we use this information to:
- Communicate with you;
- Assess orders for risks or potential fraud;
- And, depending on your preferences, send you information or marketing about our products or services.
We use Device Data to help detect risk and fraud (especially your IP address) and, in general, to improve and optimize the Site (for example, by analyzing how our customers navigate and interact with the Site, and evaluating the success of our marketing campaigns).
Sharing Your Personal Information
We share your personal information with third parties to help us use it as described above. For example, we use Shopify to power our online store. More information about how Shopify uses your personal information can be found here: https://www.shopify.com/legal/privacy
We also use Google Analytics to understand how our customers use the Site. More information about how Google uses your data is available here: https://policies.google.com/privacy?hl=en. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Additionally, we may share your personal information to comply with applicable laws, respond to subpoenas, court orders, or other legal requests, or to protect our rights.
As noted above, we also use your data to provide targeted advertising or marketing communications that may be of interest to you. More information about targeted advertising is available here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Your Rights
If you are a resident of the European Economic Area (EEA), you have the right to access, correct, update, or request deletion of your personal information. To exercise these rights, contact us using the information below.
We may also process your data to fulfill contracts with you (for example, when you place an order) or when we have a legitimate interest, provided it does not override your fundamental rights. Your data may be transferred to countries outside Europe, including Canada and the United States.
Data Retention
When you place an order on the Site, we retain your Order Data for administrative purposes, unless you request deletion of this information.
Children
The Site is not directed at individuals under 16 years of age.
Changes
We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, questions, or to make a complaint, contact us by email: info@peak-cyclinggear.com